The death! The deaths it’s comming! The death is near! - wealthy man of LinkedIn phropet.

Apparently many people in less than a year since ChatGPT release switched to it and prefer it over google [1] [2].

I really liked one particular blog post where author is soo excited about summarized articles [3] that it mentions references but do not click on them to check if information is factual. I just <3 the confidence of this guy!

Ok but don’t get me wrong. I’m also tired of reading and doing my own research. We all need to switch contexts in our life so fast noone wants to spend time on reading. Summarized content can be a good alternative to booring, blog posts created by humans.

Today though I don’t want to focus on ChatGPT that much but more on the side of content creation.

For years I seen how SEO optimization was killing creativity and original content.

I remember many web transformations. From websites with literally glitery gifs to ones with scroll effects and lack of accesibility features.

From ones written by people like you end me to those written for the algorithm, literally having words picked for better SEO purposes.

I think it really killed creativity and human touch which nowdays I mostly find on Mastodon.

If you are to young to understand how internet looked in the 90' or year 2000 feel free to check "wiby" search engine [4]. It allows you to search through websites which are mostly plain HTML.

We seen many transformations during the years and now we encounter another one.

What can we learn from it? What are the risks and challanges?

And most importantly. What we will loose this time.

One of the challanges that I personally see is the ease in which we are trained to create content.

Do you remember clickbaits on youtube? Nowdays only videos with clickbait thumbnails are on the main page. It does not matter if you are an artist, vloger, scientist. They all make the same type of thumbnail with wishfull thinking that it will allow them to gain new audience.

I find it pathetic and sad but honney. No rest for the wicked. If they get money out of it.

The SEO I mentioned earlier is another good example of big corporations training people to obey some structure for wishfull audience seeking.

I personally think that SEO is bullshit. Once created to improve search of Google by giving guidelines to web masters now it only focuses on simplifying Google internal tooling landscape.

I hate then creativity is restricted by profit generation and venture capitalists. This is clearly not sustainable solution. I’m not sure where it all leads.

One thing is certain. Big companies do not care about your work, and if they can control your creative expression for profit they will do it.

[1] “’Google killer’ ChatGPT sparks AI chatbot race.” [Online]. Available: https://www.bbc.com/news/technology-64538604.

[2] “ChatGPT Search vs Google Search: A new challenger in the search game.” [Online]. Available: https://www.businesstoday.in/technology/news/story/chatgpt-search-vs-google-search-a-new-challenger-in-the-search-game-454556-2024-11-21.

[3] “I just tested Google vs ChatGPT search — and I’m shocked by the results.” [Online]. Available: https://www.tomsguide.com/ai/i-just-tested-google-vs-chatgpt-search-and-im-shocked-by-the-results.

[4] “Wiby search engine.” [Online]. Available: http://wiby.me/.